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The site states the following, "Peter Michaels is a composer for film, television, theatre, dance and the concert platform." We noticed that the web page also stated " Trained in classical and jazz theory, he has expanded his style across genres to become one of the most versatile composers in media today." It also stated " Performing with musicians from around the world, he has incorporated elements from Brazil, Eastern Europe, India, the Middle East and Africa into his compositions. Recent work includes composing and working closely with Ninja Tune. And rising star Nico Mirallegro." The header had composer as the highest ranking keyword. This keyword was followed by tv, film, and theatre which isn't as urgent as composer. The other words the site uses is london. uk is also included and might not be understood by web engines.